Champagne for Your Wedding: How to Choose and Serve It on the Big Day

Champagne holds a place of honour at weddings. A symbol of celebration, luxury, and joy, it leaves a lasting impression the moment the cork is popped. Whether for the newlyweds’ toast, the cocktail reception, or the dessert course, champagne creates unforgettable moments by bringing all your guests together around a single glass.

More than just a tasteful tradition, serving champagne on your big day means sharing an exceptional, joyful moment with your loved ones.

In this article, we’ll guide you in selecting the perfect champagne for your wedding and how best to serve it. We’ll explore the different types of champagne (brut, demi-sec, rosé…), the difference between champagne, crémant, and sparkling wine, how much to plan based on your guest count, creative presentation ideas, and answers to the most frequently asked questions from engaged couples. Get ready to make your special day sparkle!

Choosing the Right Champagne for Your Wedding

Above all, your choice of champagne should reflect your personality and the tone of your celebration. There are several styles of champagne, each suited to different moments of your wedding or individual tastes:

  • Brut Champagne – The classic and most popular choice. Dry and balanced, it suits nearly every stage of the day. A traditional brut will appeal to the majority of your guests. For example, the Signature cuvée from Champagne CH Fournaise is an elegant and versatile brut, ideal for both the cocktail reception and the meal thanks to its fine bubbles and balanced fruity notes.
  • Demi-sec (or sec) Champagne – Sweeter on the palate due to a higher sugar content, this is typically reserved for dessert or the wedding cake. A demi-sec pairs beautifully with sweet treats. If you plan to serve champagne with dessert, choosing a slightly sweeter cuvée can create a lovely harmony with the sugar in the cake.
  • Rosé Champagne – With its pretty pink hue, it adds a touch of originality and romance to your reception. Its fruity aromas pair well with a summer cocktail hour, fruity desserts, or simply as a charming alternative during the evening. A brut rosé can pleasantly surprise your guests and add a pop of colour to your flutes.
  • Blanc de blancs (100% Chardonnay) or blanc de noirs (Pinot Noir and/or Meunier) – These terms refer to the grape varieties used. Blanc de blancs is typically very fresh and delicate, excellent as an aperitif or to open the reception with its refined aromas. Blanc de noirs, being more robust and wine-like, pairs well with main courses. Depending on your dinner menu, this detail can help fine-tune your food and champagne pairing.
  • Vintage or prestige cuvées – For a more upscale wedding, you might opt for a vintage champagne (from a single year) or a special cuvée from a top house. These are often more complex and more expensive, but leave a lasting impression through their quality. Keep in mind that some lesser-known houses offer exceptional cuvées at more accessible prices—an excellent value for delighting many guests without stretching your budget. For example, at Champagne CH Fournaise, the Elégances and Morceau de Nature cuvées offer remarkable artisanal quality.

Tip: If, for budget or logistical reasons, you prefer to serve just one type of champagne throughout your wedding, a standard brut (or a brut blanc de blancs) is generally a safe and smart choice. This versatile style works well from the cocktail hour to the final toast and will satisfy most guests. You minimise risk while maintaining a consistent experience from start to finish.

The most important thing is to choose a champagne you genuinely enjoy. If possible, arrange tasting sessions beforehand (many houses, like ours, welcome future newlyweds to taste their cuvées and help guide their selection). This ensures you’ll feel confident in your choice when the big day arrives.

Champagne, Crémant or Sparkling Wine: What to Choose?

Given champagne’s often higher cost, many couples wonder: is it essential, or can it be replaced with crémant or sparkling wine? Let’s break down your options:

  • Champagne – Produced exclusively in the Champagne region using the traditional method, it’s renowned for its superior quality. Its name alone evokes luxury and celebration. Serving champagne brings a touch of prestige to your event. Naturally, this excellence comes at a price, with champagne typically costing 2 to 3 times more than equivalent bubbles. If your budget allows, serving authentic champagne (even from a small producer) for the newlyweds’ toast or the cocktail sets an elegant tone. Buying directly from a producer like Champagne CH Fournaise can provide an authentic experience at a fair price, with the added charm of personalisation.
  • Crémant – Produced in other French regions (like Alsace, Burgundy, Loire…), crémant is also made using the traditional method. Some offer fine bubbles and pleasant flavours, but generally don’t match champagne’s complexity or reputation. It can be a solid option if the budget is tight, but may not evoke the same emotional or symbolic reaction among guests. Simply hearing the word “champagne” tends to light up faces – which crémant, however good, can’t quite replicate.
  • Sparkling wine (mousseux) – This includes a wide range of sparkling wines, French or international, often made using less demanding methods (e.g. tank fermentation). They’re generally more affordable, like Prosecco or Cava. These can suit relaxed atmospheres, but lack the prestige and symbolism of champagne. For a wedding, sparkling wine might suit informal moments or large guest lists – provided it’s a quality selection.

In short: If your budget allows, champagne remains the king of celebration wines, adding a unique magic to your wedding. However, a quality crémant is a respectable alternative (often indistinguishable to most palates), and a carefully chosen sparkling wine can also work well depending on your desired vibe. The key is not to compromise on quality: it’s better to serve an excellent sparkling wine than a disappointing champagne.

And remember, buying directly from a producer can help you secure better prices on larger orders – for example, by ordering cases from Champagne CH Fournaise or another grower, you can benefit from tailored advice and volume discounts while still serving a genuine, high-quality champagne.

How Many Bottles of Champagne Should You Plan For?

The quantity of champagne needed depends largely on the number of guests and when you plan to serve it. Running out mid-toast would be unfortunate – but overstocking isn’t ideal either. Here’s how to estimate sensibly:

  • One bottle = approx. 6 flutes (this can vary slightly depending on flute size and how full you pour, but it’s a solid rule of thumb).

For the cocktail hour/reception: Plan for an average of 2 glasses per guest, especially if champagne is the main aperitif. That’s roughly 1 bottle for every 3 to 4 guests. So, for 100 guests, aim for 25 to 33 bottles. This allows for 1 to 2 glasses per person during the cocktail.

For the dessert toast: If serving champagne only with the wedding cake, 1 glass per guest is usually sufficient. Estimate 1 bottle for every 6 to 7 people. So for 100 guests, plan for 15 to 17 bottles for the final toast.

If serving champagne throughout the evening: If you plan to offer champagne during the meal or keep it flowing all night (which is less common as still wines often take over at dinner), increase the quantities. A typical guest might consume 3 to 4 flutes total over a full wedding day (including cocktail and dessert).

When in doubt, it’s better to have a little extra than risk running out. Unopened bottles can usually be returned to your wine supplier or saved for a post-wedding brunch.

Examples:

  • 50 guests – around 13 to 17 bottles total (cocktail + toast)
  • 100 guests – around 25 to 35 bottles, depending on whether it’s served just at the toast or also during the cocktail
  • 150 guests – around 40 to 50 bottles (consider magnums: 1 magnum = 2 bottles, which look stunning and reduce handling)

Practical tip: Don’t forget guests who won’t drink alcohol (children, pregnant women, non-drinkers). Exclude them from your champagne estimate. If ordering directly from a producer like CH Fournaise, ask about special formats (magnums, jeroboams, etc.).

Creative Ways to Present Champagne

Beyond the wine itself, how you present your champagne can add flair and personality to your reception. Here are some eye-catching and convivial ideas to impress your guests:

  • Champagne tower – A fountain of champagne is always a show-stopper. It involves stacking coupe glasses in a pyramid and pouring champagne at the top so it cascades into the glasses below. It symbolises abundance and togetherness. Often done with vintage-style wide coupes, the tower is best saved for dessert or the final toast. Use a less expensive champagne (as much is served all at once and aromas can dissipate), and have a tray beneath to catch spills. A well-executed tower makes for unforgettable photos and moments. You can do it yourself with help from your caterer or hire a bartender to run it safely.
  • Champagne bar – Setting up a dedicated bar during the cocktail hour or evening adds both visual interest and interaction. A well-decorated counter, manned by a server, can offer different cuvées (like your main brut, a rosé option, or champagne cocktails). It creates a fun, social moment and lets guests choose their favourite. For a wow effect, some couples even go for a champagne wall – a display lined with ready-poured flutes guests can grab on arrival.
  • Personalised flutes – These small details can make a big impression. Consider reserving a pair of engraved glasses marked “Bride & Groom” for your own toast – a lovely keepsake. For guests, you could print or engrave the date and your names on reusable or glass flutes as a unique wedding favour. It personalises the service and avoids disposable waste. Alternatively, use name tags or colour-coded ribbons to distinguish each guest’s flute.
  • Staging and decor – Don’t forget to style how the champagne is served. Ice-filled champagne buckets look chic and show that your bottles are chilled and ready. Add signage or tags naming each cuvée (e.g. CH Fournaise – Signature Cuvée) to spark curiosity. If your wedding has a colour theme, match your champagne display accordingly: pink champagne for a rose/gold scheme, or ribbon-wrapped flutes for elegance. Finally, add emotion by including a toast or story: have the groom sabre a bottle to open the cocktail hour, or invite a close guest to share the tale of how you chose your favourite cuvée. These personal touches build connection and make the bubbles even more meaningful.

FAQ: Your Most Common Wedding Champagne Questions

Which champagne should I choose for a wedding?

For a wedding, it’s best to go with a high-quality brut champagne, as it’s the most versatile style and appeals to a broad range of tastes. A classic brut or a brut blanc de blancs will work beautifully from the cocktail hour through to the final toast. You might also consider a demi-sec champagne if you’re planning to serve it with dessert—its subtle sweetness complements cakes and pastries well. A rosé champagne can also be added for a touch of originality and charm, though it’s optional. Most importantly, choose a champagne that you personally enjoy. For instance, the Signature cuvée by Champagne CH Fournaise is a balanced brut that makes for a perfect all-rounder at weddings. Or go with a personal favourite that delights both you and your guests.

Champagne or sparkling wine for the wedding?

Champagne has an unmatched prestige—it’s the celebratory drink par excellence. The name alone evokes joy and elevates the importance of any moment. For weddings, champagne naturally stands out as the elegant and memorable choice for those key moments.

Yes, it’s an investment. But few drinks carry such symbolism: refinement, tradition, authenticity. Nothing sets the tone like champagne.

If you’re working with a tighter budget, alternatives like crémant, prosecco or cava are often considered. Among these, crémant made using the traditional method (especially from Alsace or Burgundy) can be a solid alternative—though it can’t quite match champagne’s complexity or prestige. More affordable sparkling wines, while enjoyable, usually lack the emotional and symbolic impact.

Keep in mind that grower champagnes—like those from Champagne CH Fournaise—can offer superb quality at prices far more reasonable than mass-market bottles. A well-chosen champagne will always leave a stronger impression than a generic sparkling wine.

Where to buy champagne for a wedding?

You’ve got several good options:

  • Directly from a producer: Often the best value and most personal experience. If possible, visit a champagne house (like CH Fournaise in Vandeuil). Buying direct, in person or online, means tailored advice and often volume discounts. Plus, you’ll have a lovely story behind your wedding bubbles.
  • Wine shops and specialist websites: Local merchants or curated online retailers offer a wide selection. The benefit here is variety (different brands, cuvées, vintages) and expert guidance. Some platforms offer “wedding packs” or bottle return options. Compare prices and reviews—you might find a hidden gem.
  • Supermarkets: Large retailers stock well-known brands and often run attractive promotions (e.g., wine fairs, multipacks). This can be budget-friendly, but choose reputable labels or sample in advance. Make sure to reserve the right quantity well ahead of time.
  • Your caterer: Ask your caterer or venue if they supply champagne. Some include it in their packages or can order in bulk for you. Again, check the value, flexibility, and possibility of returning any surplus.

By planning in advance, you can compare these options. Many couples even combine a weekend in Champagne with a direct purchase—giving them a unique cuvée that stands out, like those from CH Fournaise, while keeping costs in check.

Non-alcoholic champagne for guests?

Strictly speaking, “non-alcoholic champagne” doesn’t exist, as true champagne by definition contains alcohol. However, you can absolutely offer your non-drinking guests alcohol-free sparkling options that replicate the celebratory feel.

There are now high-end non-alcoholic sparkling wines or de-alcoholised cuvées on the market—brands like French Bloom or So Jennie offer elegant 0% alcohol alternatives in white or rosé, with beautiful bottles. You could also serve non-alcoholic cider or sparkling juice (such as Champomy for children) to ensure everyone can take part in the toast.

The key is inclusion—having a few bottles of non-alcoholic fizz means no one is left out of the celebration. These options are stylish, festive, and considerate.

Which champagne should I serve with dessert?

Traditionally, it’s best to serve a slightly sweeter champagne with the wedding dessert. A very dry brut alongside sugary cake can highlight acidity in an unpleasant way. A demi-sec is ideal here—it complements sweet dishes like wedding cake, fruit tarts or macarons.

That said, fewer people favour demi-sec these days. If you prefer to stick with brut, opt for a rosé brut with fruit-forward flavours—it pairs nicely with berry-based desserts. Alternatively, end the meal with something special: a vintage or prestige cuvée reserved for the final toast.

Whatever you choose, serve it well chilled in beautiful flutes, and raise one last glass to the happy couple. For example, the Cuvée Terroir from CH Fournaise—with its roundness and subtle brioche notes—would pair beautifully with cake, adding a refined finishing touch to your wedding feast.

In Conclusion, Champagne plays a key role in the magic of a wedding. From choosing the right cuvée to how it’s served, every detail helps to create joy and elegance.

By following these tips, you’ll feel confident in selecting the perfect champagne—one that reflects your taste, suits your budget, and sets the mood you want to create. Whether you go with the safe bet of a classic brut, the festive sparkle of a rosé, or the authenticity of a grower’s cuvée (like those from Champagne CH Fournaise), what truly matters is sharing that moment of celebration with peace of mind.

Cheers—and warmest congratulations to the future newlyweds!